Background – Why we have
built the Ziggma Investment
We started the Ziggma Investment Portfolio Manager because we believe that when it comes to investment portfolio management there is a significant lack of suitable tools and high quality, unbiased data outside the world of institutional finance.
We are 100% committed to closing this gap and empower all investors taking matters into their own hands.
We have not set out to provide investment advice. Not knowing your particular situation, we cannot possibly know what is the best portfolio for you.
Rather, we seek to provide our clients with the tools and information necessary to manage their portfolio better.
Our financial data has been selected and prepared by seasoned financial analysts so that you can make well-informed decisions both on new investments and disposals.
All our tools and data have been designed with a strong focus on ease of use and intuitive design. Our clients can apply these tools and data to their real investment accounts and gain valuable insights – thanks to our partnership with the leading US account aggregator Plaid (part of the VISA Group), which connects to nearly any bank in the United States and the UK.
Our Company Performance Scores are a great help to finding the best companies quickly. The Ziggma Performance Scores are the result of unbiased statistical analysis. They represent a comparative ranking of all US companies within an industry on a scale from 0 to 100 based on a series of financial performance indicators, comprising growth, profitability, valuation and financial health.
Accessible and relevant portfolio analytics,
facilitating portfolio management – Ziggma
makes investing easy
By simplifying investment portfolio management,
we aim to encourage investors to own shares and
rather than investing merely through ETFs and mutual funds. We believe that it just fundamentally makes sense to own shares directly in a well-diversified selection of great companies.
ETFs vs. Direct investment holdings.
What’s wrong with ETFs you may ask?
Well, for starters they cost money. If you want your portfolio to mirror the market, the cost is surely small. For example, at 0.03% per annum for the Vanguard Total Stock Market ETF. It is convenient and inexpensive.
However, there’s one big issue! You buy the good with the bad. Let’s face it: when you invest in an ETF that comprises the entire market, you will indirectly own shares in tobacco firms, weapons manufacturers, big oil or payday lenders. Many investors cannot reconcile their values with these companies’ products.
Moreover you will own shares of many
companies belonging to out-of-favor
sectors, such as airlines these days.
So instead of following the one size fits all approach, you can use Ziggma with its data and tools to easily and quickly find great companies that are aligned with your values and goals.
You may argue that there are specialized ETFs targeting specific areas of the market. They are not the panacea, unfortunately. There are three reasons for this. First of all, these ETFs are often small and inefficient resulting in extra trading cost. Their expense ratios are much higher in the range of 0.3% to 0.9%. And if you look under the hood, you often will realize that you are not getting what you were looking for.
But, don’t get us wrong. We have no beef with ETFs.
For many (very busy) people, ETFs are the right means to invest. In fact, some of our model investment portfolios are pure-play ETF portfolios. But, we believe that ambitious well-informed investors can do better both in terms of returns and alignment of values.
This is assuming they are given the right means. Namely, tools that help you effectively pick the winners and identify the companies whose business you can endorse. And let’s be honest, it is a nice feeling to have picked stocks that beat the market.
The Ziggma Portfolio Manager gives you
the means to shift the odds in your favor.
- The portfolio risk calculator helps you keep tabs on your portfolio’s risk profile.
- Our smart alerts and the tracking of key performance indicators save you valuable time monitoring your holdings’ financial performance.
- And our Ziggma Performance Score will boost your stock research by getting you the best opportunities quickly.
In a nutshell, the Ziggma Portfolio Manager empowers
you to becomea better investor thanks to the
following three benefits:
Best-in-class portfolio-level analytics and monitoring
Industry-leading data selected by professional financial analysts
Stock scoring by applying big data analytics (Ziggma Performance Score)