What Is Impact Investing?Impact investing goes beyond avoiding harm—it’s about intentionally allocating capital to companies that deliver measurable positive outcomes while still targeting competitive returns. As nearly 90% of global investors now express interest in sustainable and impact-oriented strategies, understanding how impact differs from ESG, and how it’s created through public markets, has never mattered more. This article breaks it all down and shows how investors can turn good intentions into disciplined, data-driven decisions that align portfolios with real-world progress.
March 19, 2026